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8 Best Practices for Raising Equity Capital for Commercial Real Estate


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  • Jake
  • December 9th, 2023

At Thinkfish, we understand the critical importance of raising equity capital for commercial real estate companies, funds, and sponsors. 

Over the past three years, our core capabilities have consistently delivered exceptional results, helping countless commercial real estate firms raise equity capital. 

Raising equity capital for commercial real estate can be hard. At Thinkfish, we do all the hard for our clients, which frees them to do what they do best; execution and returning attractive returns for investors.

Here are eight of our best practices at Thinkfish: 

  1. We review your pitch deck. Nothing is more important than your ability to pitch your story to the ideal investors we find and schedule on your calendar.
  2. Optimize your pitch. Tap into the experience of the Thinkfish team and network of investors as we coach you to improve your pitch.
  3. We target your ideal investors. Once the Thinkfish team agrees that a prospective client is a good fit for us to raise equity capital, we walk each client through a disciplined onboarding process to identify your ideal target market.
  4. We customize the outreach. Beyond the cold outreach we do on LinkedIn and email, our extensive network of high-net-worth individuals, family offices, and institutional investors enables us to connect you with potential backers who align with your projects.
  5. Leverage your market insights. Suppose you’re a commercial real estate company, fund, or sponsor. In that case, we tap into your market insights to communicate your unique value proposition to reach your target market for raising equity capital.
  6. Follow up, follow up, follow up. Once we go to work raising equity capital for commercial real estate projects, our shared success will be all about the art of the follow-up Thinkfish does for you.
  7. We never quit. Our commitment at Thinkfish is always to do our best to get the results you expect. Clients count on us to never quit finding the optimal investors to fund your equity capital.
  8. We charge flat fees. The Thinkfish business model ensures optimal success for a flat monthly fee. Unlike broker-dealers, investment bankers, and various types of sharks, we don’t take a success fee. Our fee structure helps you preserve your capital.

Raising equity capital for your commercial real estate ventures can be challenging, but at Thinkfish, we make it easier than ever. Over the past three years, our core capabilities have consistently delivered exceptional results, helping numerous commercial real estate companies, partners, and sponsors secure millions in equity capital.

We understand that the journey of raising equity capital can be arduous. That's why Thinkfish is here to shoulder the hard work, allowing you to focus on what you do best: executing your projects and delivering attractive returns for your investors.

Our eight best practices are designed to streamline and supercharge your capital-raising efforts. We review and optimize your pitch, target your ideal investors, customize outreach, leverage your market insights, and master the art of follow-up to ensure success. Our commitment is unwavering, and we only quit once we find the optimal investors to fund your equity capital.

Moreover, our fee structure is designed with your success in mind. Thinkfish operates on a flat, monthly fee model, unlike broker-dealers, investment bankers, or others who may take a success fee. This approach helps you preserve your capital, ensuring that your financial resources are directed where they matter most – into your real estate projects.

We invite you to schedule a conversation with a Thinkfish consultant today. Let us show you how our expertise, extensive network, and unwavering dedication can make raising equity capital for commercial real estate endeavors a seamless and rewarding experience.

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At ThinkFish, we work with startups & Private Funds to help raise capital. We use a combination of our qualified investor network and cold outreach to help you reach your target audience. We hope to create a world where capital is never the limiting factor for value creation
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DISCLAIMER: ThinkFISH is a digital marketing firm that specializes in investor outreach. It is not a registered broker-dealer or placement agent and does not offer investment advice or advise on the raising of capital through securities offerings. ThinkFISH does not recommend or otherwise suggest that any investor make an investment in a specific company, or that any company offer securities to a particular investor. ThinkFISH takes no part in the negotiation or execution of transactions for the purchase or sale of securities, and at no time has possession of funds or securities. No securities transactions are executed or negotiated on or through the ThinkFISH program(s). ThinkFISH receives no compensation in connection with the purchase or sale of securities.
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