How to Prepare for Raising Capital: A Primer for Startup and Real Estate Principals

At ThinkFISH, we field roughly 600 inbound inquiries each month from prospective clients who are founders of startups and principals of new and existing real estate companies. Depending on your experience raising capital from investors, what you're about to read may seem obvious. However, for the many founders and other amazing leaders we meet, we must help you understand the fundamental insights we need to help you raise capital.

Whenever we meet with a founder or business leader, we seek to understand as much as possible about your business, where you are now, and your goals. To evaluate our ability to help you connect with qualified investors, it's essential to help us understand the following insights. Providing these details will enable us to assess the potential collaboration more effectively.

  1. Business Idea and Market: Concisely describe your business idea and the target market you intend to serve. Any market research or customer feedback you have gathered would be valuable.
  2. Team: Share information about your team members. Highlight their relevant experience and qualifications in the industry. LinkedIn profiles and bios are welcome.
  3. Financials: Share your startup's financial status, including revenue, expenses, and profit margins. If available, provide annual reports or financial statements.
  4. Investors: If your startup has received investments, inform us about the funding rounds and the investors involved. Any press releases or news articles related to funding would be appreciated.
  5. Competitors: Identify your competitors and provide insights into how your business compares to them. Data from sources like Crunchbase can be beneficial.
  6. Legal Structure: Share details about your startup's legal structure, whether a corporation, LLC, or another entity. Include relevant legal documents if possible.
  7. Technology Stack: Describe the technologies and tools your startup uses. This information can highlight your technical capabilities.
  8. Customer Base: Offer insights into your customer base, including demographics, case studies, or testimonials from satisfied clients.
  9. Revenue Model: Explain how your startup generates revenue. Is it through subscriptions, advertising, or other means? Share your business plan or revenue model details.
  10. Growth Plans: Outline your plans for future growth and expansion. Any strategic announcements or press releases related to your expansion strategy are valuable.
  11. Regulatory Compliance: Provide information about compliance with regulations relevant to your industry, primarily if you operate in any country outside of the U.S.
  12. Cultural Considerations: Discuss any cultural factors that may impact your business operations outside the U.S.
  13. Political and Economic Environment: Share your assessment of political and economic stability for companies outside the U.S.
  14. Security Measures: Describe your data security and privacy approach, mainly if your business deals with sensitive information.
  15. Success Stories: Highlight any success stories or case studies related to your startup. These examples can showcase your achievements.
  16. Pitch Deck: Providing a current pitch deck suitable for prospective investors, stakeholders, etc., helps us understand your story or pitch.

In conclusion, ThinkFISH is dedicated to assisting startup founders and real estate principals like you to raise the capital needed for success. Every business is unique, so we request these fundamental insights. Providing us with the information outlined in this article enables us to assess your potential collaboration more effectively and tailor our support to your specific needs.

Remember, our goal is to empower you to secure the investment you require. Whether you're a seasoned entrepreneur or new to raising capital, ThinkFISH is here to help bridge the gap between your vision and the resources necessary to bring it to life.

We appreciate your interest in partnering with us, and we look forward to working closely with you, sharing your success stories, and contributing to the growth and prosperity of your venture.