# ThinkFISH — Complete Reference > ThinkFISH is a dual growth platform for fundraising and B2B lead generation, helping founders raise capital and build qualified sales pipelines. ## Company Overview ThinkFISH offers two core platforms: 1. **Raise** — Fundraising advisory and capital raising services 2. **Motion** — B2B lead generation and go-to-market services Founded in 2020 in Manhattan Beach, California, ThinkFISH has helped over 200 founders raise more than $200M in capital across multiple verticals including technology startups, real estate, and investment funds. ## Raise — Fundraising Services ### What Raise Does ThinkFISH Raise is a fundraising advisory service that helps startups and growth-stage companies secure capital. Unlike traditional investment banks or brokers, ThinkFISH works directly with founders to build fundraising strategies, connect with relevant investors, and manage the entire capital raising process. ### Who Raise Is For - Pre-seed to Series B startup founders - Real estate operators and sponsors seeking capital - Fund managers raising for new or existing funds - Companies seeking debt or alternative financing ### Raise Process 1. **Consultation** — Deep dive into business model, funding needs, and growth trajectory 2. **Strategy** — Custom fundraising strategy with investor targeting and positioning 3. **Preparation** — Pitch deck optimization, data room setup, financial modeling 4. **Outreach** — Targeted investor outreach with warm introductions 5. **Closing** — Term sheet negotiation support and closing coordination ### Raise Specializations - Startup fundraising (pre-seed through Series B) - Real estate capital raising ($1.2B+ deployed across real estate and private assets) - Fund formation and fund-of-funds - Revenue-based financing and alternative capital ## Motion — B2B Lead Generation ### What Motion Does ThinkFISH Motion is a B2B lead generation and go-to-market platform that helps companies build qualified sales pipelines. Motion combines data-driven prospecting, outbound campaign management, and lead qualification to deliver sales-ready meetings. ### Who Motion Is For - B2B SaaS companies looking to scale sales - Companies entering new markets or verticals - Sales teams needing qualified pipeline - Startups building their first outbound motion ### Motion Process 1. **ICP Definition** — Identify ideal customer profile and target accounts 2. **Prospecting** — Build targeted prospect lists using data enrichment 3. **Campaign Design** — Create multi-channel outbound campaigns 4. **Outreach Execution** — Execute campaigns across email, LinkedIn, and other channels 5. **Lead Qualification** — Qualify responses and deliver sales-ready meetings 6. **Optimization** — Continuous A/B testing and campaign refinement ### Motion Capabilities - Outbound email campaigns - LinkedIn outreach and social selling - Account-based marketing (ABM) - Sales pipeline development - Lead scoring and qualification - Campaign analytics and ROI tracking ## Real Estate Fundraising ThinkFISH has a dedicated vertical for real estate fundraising, serving operators, sponsors, and developers. With over $1.2B deployed across real estate and private assets, ThinkFISH connects real estate professionals with the capital they need — without broker hassle or equity requirements. ### Real Estate Services - Capital raising for property development - Commercial real estate financing - Real estate fund formation - Sponsor-investor matching - Due diligence support ## Key Metrics and Social Proof - $200M+ capital raised for clients - 200+ founders helped - $1.2B+ deployed across real estate and private assets - 11-50 employees - Active since 2020 ## Industries Served - Technology / SaaS - Real Estate / PropTech - Financial Services - Healthcare / HealthTech - Consumer Products - Enterprise Software ## Company Details - **Name:** ThinkFISH - **Founded:** 2020 - **Headquarters:** Manhattan Beach, California, USA - **Team Size:** 11-50 employees - **Industry:** Business Services / Growth Advisory - **Website:** https://thinkfish.co ## Contact Information - **Email:** hello@thinkfish.co - **Book a Call:** https://thinkfish.co/contact - **Raise (Fundraising):** https://thinkfish.co/raise - **Motion (Lead Gen):** https://thinkfish.co/motion ## Social Links - **LinkedIn:** https://www.linkedin.com/company/fishagency/ - **X/Twitter:** https://x.com/ThinkFISHLLC - **Crunchbase:** https://www.crunchbase.com/organization/thinkfish ## Frequently Asked Questions ### What is ThinkFISH? ThinkFISH is a dual growth platform that combines fundraising advisory (Raise) and B2B lead generation (Motion) to help founders and companies grow. Whether you need to raise capital or build a sales pipeline, ThinkFISH provides end-to-end support. ### How does ThinkFISH help with fundraising? ThinkFISH Raise provides strategic fundraising advisory, including investor targeting, pitch preparation, outreach management, and closing support. The team has helped 200+ founders raise over $200M in capital across pre-seed to Series B rounds. ### What types of companies does ThinkFISH work with? ThinkFISH works with technology startups (pre-seed to Series B), real estate operators and sponsors, fund managers, and B2B companies looking to scale their sales pipeline. ### How is ThinkFISH different from an investment bank? ThinkFISH operates as a growth advisory platform, not an investment bank. The approach is more hands-on and founder-friendly, focusing on strategic guidance and direct support rather than transaction-based brokerage. ### What is ThinkFISH Motion? Motion is ThinkFISH's B2B lead generation platform. It helps companies identify ideal customers, run multi-channel outbound campaigns, qualify leads, and deliver sales-ready meetings to build a predictable sales pipeline. ### Does ThinkFISH help with real estate fundraising? Yes. ThinkFISH has a dedicated real estate fundraising vertical with over $1.2B deployed across real estate and private assets. Services include capital raising for property development, commercial real estate financing, and real estate fund formation. ### How much capital has ThinkFISH helped raise? ThinkFISH has helped clients raise over $200M in capital, working with 200+ founders across multiple industries and funding stages. ### Where is ThinkFISH located? ThinkFISH is headquartered in Manhattan Beach, California, and serves clients globally.